I’m a storyteller, strategist, wordsmith, and organizational wizard. I am, undoubtedly, Type A. But also ever-curious and observant – quick-witted and aware. I’m an insatiable learner, efficiency enthusiast, strategic thinker, project manager, creative copywriter, and fierce brand guardian. Personally, I’m a certified yoga instructor and professional life coach, meditation practitioner, morning person, avid reader, fitness and nutrition fanatic, home cook, and undeniable empath. And above all, I am both an advocate and fearless explorer of what it means to be well – mentally, physically, and emotionally.

Brand Director • Wild Health | 2022 - Present

Brand Direction - leading in the establishment & evolution of the brand; Setting & executing on brand marketing strategy, including campaigns and partnerships; Copywriting - ownership across channels: product/app, website, CRM/email, social media, marketing assets, paid ads, & more.

Copywriter & Brand Strategist • Freelance | Present

Brand Identity (Verbal) - clearly developing a brand’s mission, vision, values, persona, tone of voice, archetypes; Copywriting - narrative-driven copywriting for websites, email, marketing assets, & content.

Head of Communications • Seedlip Drinks | 2019 - 2021

Managed all Seedlip USA’s internal & external communications, including strategy, budget & execution; Led active press office securing hundreds of top-tier PR placements averaging $2M AVE MoM; Liaised with corporate parent & globally distributed team; Managed direct reports & an external agency; Brand guardian & key player in annual, integrated brand marketing strategy; Defined verbal identity guidelines & acted as copy chief for North American team, overseeing all copywriting & editing: social, blog, ads, etc.

Managing Director • No. 29 Communications | 2018 - 2019

Account director for portfolio of conscious consumer brands (ie. VEJA, Seed, Happiest Baby, Ormaie Paris, Knickey, ADAY, & more); Led active press office securing numerous top-tier placements; Managed junior team members; Assisted with business development; event production; client relations; copywriting; hiring; onboarding; operations & project management

Founder, Brand Director • Orchard and Broome | 2015 - 2018

Founded a boutique brand strategy & media relations consultancy for purpose-driven brands –primarily founder-led, digitally native, CPG startups in the fashion, beauty & lifestyle categories (ie. Knickey, Saint James, Under the Canopy, Clementine App, Bliss Lau, & more); developed unique PR strategy for maximum results, resulting in numerous top-tier placements; Spoke on panels, podcasts & contributed articles about sustainability communications, as an industry expert; copywriting; business development; recruiting; project management

*Merged with No. 29 Communications in 2018; operated as a wedding & event planning company from 2013 - 2015.

Account Executive • PUBLIC NYC | 2014 - 2015

Assistant Coordinator • Dazzling Affairs | 2013 - 2014

Wedding Planner • Another Wild Hare | 2012 - 2013

Studio Manager & Pilates Instructor • Hot Pilates Secret | 2008 - 2012

• Brand Strategy

• Media Relations (PR)

• Internal Communications

• Content Planning

• Copywriting & Editing

• Project Management

• Social Media Marketing

• Business Development

• Hiring & Onboarding

• Time Management

• Agency Management

• Budget Management

• Asana; Slack

• Canva; Figma